Annunciation of our Lord
2028-03-23 08:00 - 17:00 (America/Chicago)
The Annunciation of our Lord will be observed on March 25. The Annunciation commemorates the visit of the angel Gabriel to the blessed Virgin Mary, announcing that the eternal Son of God would take up human flesh in her womb and, in accordance with Isaiah’s prophecy, be born of a virgin.

His message declared that God showed undeserved kindness to Mary and, by faith in His Word, Christ was conceived in her. In this way, she is a godly example of faith for us also — how a Christian hears the Words and promises of God and says, “Behold, I am the servant of the Lord; let it be to me according to your word” (Luke 1:38).

The Annunciation is appointed for March 25, from which date Christmas came to be observed as the birth of Christ (nine months later). When the Annunciation falls in Passiontide, Holy Week or Easter, it is observed at another time.

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Liturgical color for the Annunciation

White, the color of purity and completeness, adorns the altar to commemorate the Annunciation of Our Lord. In His light we see light, and by Him “though our sins be as scarlet, they shall be white as snow.” Christ’s incarnation and His resurrection, His Gospel and its message to all nations are cause for our rejoicing. His purity before His Father becomes our purity. White reinforces this message of joy.

White is also the appointed color for the 12 days of Christmas, Epiphany (Jan. 6) and the first Sunday following it, which is observed as the Baptism of Our Lord. It is also the color for Easter.

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Scripture readings

Isaiah 7:10–14

Hebrews 10:4–10

Luke 1:26–38

Lectionary summary

Incarnate by the Holy Spirit, Born of the Virgin Mary and Made Man

“It is impossible for the blood of bulls and goats to take away sins” (Heb. 10:4). But “nothing will be impossible with God” (Luke 1:37). He opens ears to hear and wombs to conceive. “Let it be to me according to your word,” says St. Mary (Luke 1:38). The Most High who once dwelt in the tabernacle comes to overshadow Mary, who believes the angel’s “annunciation” (Luke 1:35). “The virgin shall conceive and bear a son, and shall call his name Immanuel” (Isaiah 7:14). In Jesus Christ, God is with us — even from the moment of His conception. This miracle, that Mary should become the mother of God, will be a sign against the proud in Israel; it is the fulfillment of the prophecies of Isaiah and David. “I delight to do your will, O my God,” says Christ (Psalm 40:8). From Mary’s flesh, the Most High has prepared a body for His Son (Heb. 10:5), a body to be offered “once for all” as the sacrifice that alone takes away sins and gives a righteousness apart from the Law (Heb. 10:10). Through His conception, life and death, we have been sanctified. God favors us in this child. And like the blessed Virgin Mary, blessed “are those who hear the word of God and keep it” (Luke 11:28).

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